I'm just going to pretend I didn't see this ad.

I didn't think anything could possibly dampen my enthusiasm for DC/IDW's Batman/Teenage Mutant Ninja Turtles series, the first issue of which ships this week...in just two short days.

But then I saw this ad, and the word "Cowabatga." That's right, Cowabatga.

I'm...I'm just going to go ahead and pretend I never saw that ad or that word.